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Illustrative

This is an illustrative example created to show how an AI employee could be used. Figures are not from a real deployment.

Illustrative example

E-commerce

Faster replies for an online store's support team

Business context

A 25-person online retailer selling home goods, with a 4-person support team.

Challenge

Most tickets were repeat questions about delivery and returns, so replies slowed down during sales.

Previous workflow

  1. Step 1Customer emails or chats
  2. Step 2Ticket waits in a shared inbox
  3. Step 3Agent searches the help centre
  4. Step 4Agent writes a reply

AI employee introduced

A support AI employee answers routine questions from the help centre and hands the rest to staff.

  • Demo listing

    Mira

    Support Agent

    Answers routine customer questions by email and chat, and hands complex cases to your team with a summary.

    • Zendesk
    • Intercom
    • Slack

    by Northwind Agents

    Pricing on request

Implementation approach

Help-centre articles were reviewed first, then the AI employee ran alongside the team for two weeks before answering on its own.

Integrations and human oversight

Integrations

  • Zendesk
  • Shopify

Human oversight

Refunds and complaints always go to a person. The team reviews a sample of answers every week.

Before and after

Before

  1. Step 1Customer emails or chats
  2. Step 2Ticket waits in a shared inbox
  3. Step 3Agent searches the help centre
  4. Step 4Agent writes a reply

After

  1. Step 1Customer emails or chats
  2. Step 2AI employee answers routine questions
  3. Step 3Complex tickets go to an agent with a summary
  4. Step 4Agent resolves and approves refunds

The outcomes

Median first reply time

Before

Illustrative

6 hours

Source: Illustrative figure, not from a real deployment

After

Illustrative

1 hour

Source: Illustrative figure, not from a real deployment

Tickets handled by staff per week

Before

Illustrative

400 tickets

Source: Illustrative figure, not from a real deployment

After

Illustrative

160 tickets

Source: Illustrative figure, not from a real deployment

Limitations and lessons learned

  • Answers are only as good as the help-centre articles
  • Peak days still need extra staff

Want this for your business?